Tech Consultant. Product Manager. Product Manager Who Builds.
I decide what’s worth building, then build it. Through research, experiments, design, plain judgment, and yes, AI.
Three products I built alone. Three I took apart.
Three Ways In
Want to see something I built?
Three products, live, built alone. Start with FitCheck. It’s the one where I had to decide what not to build seven separate times, and wrote down every one.
Open FitCheck ↗Want to see how I decide?
Three case studies on products built by others. Reddit’s logged-out audience grew 27% last quarter. It earns from the logged-in one. That gap is the whole problem.
Read the Reddit study ↗Want to see me get it wrong?
Six forks I actually hit while building. Pick a side and I’ll tell you what I did, including the calls I later had to reverse.
Argue with me ↓
Products I Built
Turning the Size Chart Already on the Page into an Answer ↗
How I researched, designed and shipped FitCheck, a browser extension that compares the fit a garment was designed for with the fit you’d actually get.
Built it because I ordered a 30 and needed a 28.
Answering the Question Budget Apps Never Do: Can I Afford This, Right Now ↗
How I built Savio, an AI companion that reasons over your real income, commitments and goals, and checks every figure it writes against your own data first.
Built for people who are bad at budgeting and weirdly happy to tell an AI about it.
Solo Building a Pipeline That Turns a Week of Amazon Reviews into One Decision ↗
How I built Amazon Discovery Intelligence, a pipeline that reads public reviews, counts what each problem cost people, and names the one worth starting.
For PMs with dark circles from a feedback queue they still had to skim.
Case Studies
One Trip at a Time ↗
CREW tells you which terminal your connecting flight leaves from, before you land. Other apps message about a flight, not the trip. And every message like it is made by hand.
Reddit Is Read Without Being Visited ↗
Reddit’s logged-out audience grew 27% last quarter and its logged-in audience grew 7%. It earns from the second and is increasingly made of the first.
The Demand You Can’t See ↗
A product can only measure what it lets you do. The wants it blocks leave no trace. So look at the trouble people go to on their own to get around it.
About
I became a PM inside enterprise SaaS. Long cycles, big rooms, every client twenty years my senior.
It taught me to own the gap between what gets promised and what ships. But nobody in enterprise picks the software. Someone buys it and everyone else complies. Nothing I shipped was ever anyone’s choice.
Consumer is the opposite, and it is the part I actually want. Millions of people who can leave. A test that answers you in a week instead of a quarter. Design and psychology doing the real work. Why someone abandons a form, why they trust one number and not another, why they’d rather guess than ask.
So I started building it myself. Three products in, I’m not going back.
Work Experience
I owned the gap between what clients wanted, what we could build, and what we could ship on time. Lots of prioritization, a few painful trade-offs, and one very firm go-live date. Turns out, product management is mostly making those three things agree.
I built things in SAP, broke things in SAP, and then figured out why they broke. Mostly, I turned business requirements into working data and analytics solutions.
Argue With Me
Six calls, none of them made on complete data. Where you went the other way, I want the reasoning. That is the conversation I am after.
Let's build something worth owning.
Early-stage, India-based or remote. If you're hiring, I'd like to hear about it.
Fair warning: I will ask you a lot of questions. That part is the job.