Writing
Outside-in studies of products other people built, worked from public evidence. Each piece says where that evidence came from, and what it cannot show. Write-ups of my own products live on their project pages.
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One Trip at a Time
CREW tells you which terminal your connecting flight leaves from, before you land. Other apps message about a flight, not the trip — and the people who make it happen are the hardest thing Swiggy has to hire.
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Reddit Is Read Without Being Visited
Reddit’s content is consumed without a visit, and the visit is the part it is paid for. Its logged-out audience grew 27% last quarter; the audience it can actually bill grew 7%.
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The Demand You Can’t See
A product can only measure what it lets you do. The wants it blocks leave no trace — so the clearest signal of what to build next is the trouble people go to on their own to get around it.