Writing
Outside-in studies of products other people built, worked from public evidence. Each piece says where that evidence came from, and what it cannot show. Write-ups of my own products live on their project pages.
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What to work on Monday
A product manager gets a few hundred complaints a week and one afternoon. This reads them, sorts them into problems, and says which one to open first. It also spent a week confidently telling me to do nothing.
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One trip at a time
CREW tells you which terminal your connecting flight leaves from, before you land. No competitor does that — and the people who make it happen are the hardest thing Swiggy has to hire.
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Reddit: a waypoint, not a destination
Around 62% of Reddit’s visitors arrive from Google, land on one thread, get their answer and leave. Every onboarding investment sits downstream of the only page they ever see.
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The demand you can’t see
A product can only measure what it lets you do. The wants it blocks leave no trace — so the clearest signal of what to build next is the trouble people go to on their own to get around it.